While embracing New York City’s fast-paced and driven yoga culture, Jordan Ashley recognized a need for service-based yoga; a need for experiences which give perspective to the self through selflessness. Feeling extremely blessed to not only be given the opportunity for education, but to have a voice in society, she felt it was imperative to raise both awareness and funds for girls all over the planet who are denied such essential human rights. She launched Souljourn Yoga in 2016, a US 501(c)3 non-profit inspired by seva, the Sanskrit word and yogic principle of selfless service. Souljourn Yoga creates opportunities to explore, practice, and educate through yoga both on and off of the mat by offering a spectrum of workshops, teacher immersions, and global retreats to continue to promote female empowerment and education in communities where equal opportunities aren’t always readily available.
Jordan has been featured in Forbes, Women’s Health, Yoga Journal, Marie Claire UK, and is a Tedx Speaker whose life mission is to take the practice out of the studio and around the world to support women’s empowerment.